Built exclusively for independent pet grooming salons
SmartGroom vaults a card at booking. When a client doesn't show, you charge them in one click. The conversation you've been dreading? It doesn't happen.
One payment. No subscription. Yours forever.
★★★★★ "No-shows went to absolute zero." — Marcus Reed, Bark & Bath
What SmartGroom is
SmartGroom is pet grooming software built for one kind of business — yours. Not spa software with a "pets" checkbox. It charges the no-shows, sends the text reminders, runs your online booking, asks every client for a Google review, and keeps your whole client and pet list in your hands — all while you're elbow-deep in a dog. You pay once. No monthly bill, no per-booking cut, and your data walks out with you anytime you want.
The problem has a name
You spent years building 600 relationships, one dog at a time. Try exporting them from your current software and see what comes with you.
You blocked 90 minutes. They didn't show. Your booking system has no mechanism to charge for it — so you absorb it. Again.
GlossGenius was built for beauty professionals. Square is a payments company. You've been wedging a grooming salon into software made for someone else.
$120 a month, every month, to a company that profits from your dependency — not your outcomes. That's rent on a business you thought you owned.
This is the Rented Business. SmartGroom is the antidote.
What SmartGroom does
Clients vault a card during booking — Stripe handles it, not you. When someone doesn't show, you charge the fee in one click. No confrontation. No lost afternoon. No conversation required.
"No-shows went to absolute zero." — Marcus Reed, Bark & Bath
Every client record, pet note, and appointment history is exportable any day you want it. No cancellation flow to fight through, because there's no subscription to cancel. You leave with everything, always.
Full data export. Stated as a feature, not buried in terms.
After every appointment, SmartGroom asks your client for a review — automatically, by text, with their pet's name. You don't chase anyone. Your ranking compounds while your hands are in a dog.
98% SMS open rate. Requests send themselves.
You mastered the craft
You read a dog's anxiety in fifteen seconds. You know the difference between a kennel cut and a breed standard, which coats mat from the base, which dogs are scared but hiding it well. You built a business on skill and trust, one appointment at a time.
Your software should respect that. SmartGroom was built from the ground up for the reality of a grooming salon — pup sizing, breed logic, buffer times, and the fact that your hands are in a dog for ten hours and can't babysit a screen.
Automation is respect
Between 8am and 5pm you cannot look at a screen — you're grooming. SmartGroom runs your business while you do. Appointment reminders go out with your client's pet's name. Review requests follow every appointment. Your calendar updates in real time as clients book from their phones at 11pm.
By the time you're cleaning your station, your business has been running for nine hours without you managing it.
Make My Evenings MineDon't take our word for it
Rustic Scruff Grooming in Coal City, IL runs on SmartGroom. Their booking page loads in 0.5 seconds and books an appointment in under 30 seconds. That's not a promise — it's live. Time it yourself.
Try the Live Booking PageVoted Best in Pet Services, 2023–2025 — a real salon, a real page, a real demonstration.
Actual product. Not a mockup.
Screenshot: booking page on a phoneYour clients pick a service, size, and time — and confirm in under 30 seconds, from any phone, at 11pm.
Screenshot: one-click no-show chargeThe card is already vaulted. When they don't show, you charge the fee in one tap — no conversation.
Screenshot: automated Google reviewEvery appointment ends with an automatic review request. Your Google ranking compounds while you groom.
Run the numbers
Built alignment
SmartGroom grows when groomers get real results — because our growth comes from referrals, not from trapping subscribers. When you tell your grooming group "my no-shows hit zero and I stopped paying monthly," that's our acquisition engine. Your success is structurally our incentive.
The reason any of this matters
Named groomers. Specific outcomes.
"Saved $120 a month and deleted my subscription. The first no-show I charged was the most satisfying click I've made in years."
"No-shows went to absolute zero. Not fewer. Zero. My calendar is protected whether they show up or not."
"I can book my Golden's groom at 11pm from the couch. Thirty seconds, done, reminder comes with his name on it."
No asterisks. No "contact us."
✓ 30-day money-back guarantee. Go live, charge a no-show, watch it work — or get every dollar back.
Your data is yours before SmartGroom, during SmartGroom, and after SmartGroom. If you ever leave, you leave with everything.
5-year cost, side by side
Same 5 years. One bar keeps growing. The other already stopped.
The questions you're actually asking
It's the system that runs your salon between appointments — bookings, reminders, client and pet records, payments, and reviews in one place. Trouble is, most pet grooming software was built for hair salons and bent to fit dogs. SmartGroom is built only for independent groomers: it charges no-shows with a card on file, and you pay once instead of every single month.
Almost all of it is a monthly subscription — roughly $24 to $349 a month, forever. SmartGroom is a one-time payment — $599 for the first 20 salons, then $799. No renewal, no per-booking fee. Between the no-shows you finally start charging and the subscription you cancel, most salons make that back within three months.
Yes. Go live, run it for 30 days, charge a real no-show, and watch your reviews build. If it hasn't earned its place in your salon, email us and we'll refund every dollar. The only thing you can't get back is the time you spent not charging no-shows.
Both are included in the $599 — no extra cost. You get free domain registration for 1 year, 1 year of hosting, and a dedicated business email on your domain. We set it all up for you, so your booking site is live and professional from day one without you touching a control panel.
1 full year of support is included — reach us by email or WhatsApp, whichever's easier for you. We answer fast, because we're a small team built for groomers, not a ticket queue. Tap the WhatsApp button on any page to reach us at +34 602 325 058.
There isn't one. Here's what SmartGroom doesn't do: boarding, daycare, vet clinics, multi-location chains. It was built for one type of business — the independent grooming salon — and nothing else. If that's you, nothing fits better. If it's not, we're the wrong tool and we'll say so.
Your clients book from a phone. A page that loads in half a second and books in 30 seconds is not a disruption — it's an upgrade they'll prefer. Give them five days. You won't hear a complaint.
The card is entered during the booking flow — the same way they enter one on any online checkout. Stripe handles it, not you. You never have the conversation. They just see it as part of booking.
Migration from the major platforms is supported: your client list, booking history, and pet records come with you. And your full database exports any day you want it — before, during, or after SmartGroom. No cancellation flow, because there's no subscription to cancel.
Under 2 hours to go live. Most groomers have their first booking come through the same day. The hardest part is deciding.
You never hold card data. Stripe does — PCI Level 1 certified, the same payment infrastructure used by Amazon and Shopify. Your name is on the appointment, not the card data.
Your data exports completely, any day you choose. If we ever closed, you could have everything out in an hour and rebuild anywhere. We removed every form of leverage over you — including that one.
We grow from referrals. When a groomer's no-shows hit zero and their subscription bill disappears, they tell their grooming group — and that's how the next groomer finds us. Our incentive is your results, not your inertia.
Your income. Your clients. Your reputation. Your tools. Your evenings. From the day you go live, all of it answers to you — and no one else.
$599 for the first 20 salons — only 8 seats left · 30-day money-back guarantee
SmartGroom